答案:Business ethics can be thought of as a company’s attitude and conduct toward its employees, customers, community, and stockholders. High standards of ethical behavior. will provide a good reputation for the company or the businessmen themselves. It will bring more business for them as a return. An ethical company should have the qualities of integrity, honesty, respect, honor, transparency and so on. Sometimes being truly ethical means giving up something you want in exchange for doing the right thing. In order to become an ethical company, we should create an ethical corporate culture and pay much attention to the following points:Firstly, as a leader, actions speak louder than words. If you expect your subordinates to behavior. ethically, then you need to personally model ethical behavior. By modeling ethical behavior, there is a good chance that behavior.will trickle down into team members’ actions.Secondly, leaders should develop a company credo or manifesto for all team members to adhere. It would spell out your company’s ethical expectations for every employee and would become a code of conduct to measure your actions by. The code of conduct puts your attitude, values, behaviors and actions into words and direction.Last but not least, companies should give rewards and punishments to team members. By rewarding good behavior. and punishing bad, you reinforce those actions you want and discourage those you do not. Some rules should govern how you administer rewards and punishments so they are deemed fair and serve the purpose of reinforcing good ethical behavior.In a conclusion, companies should become more responsible toward the environment, customers, employees, investors and the society as a whole. Business ethics is a specialized study of moral right and wrong. It concentrates on moral standards as they apply particularly to business policies, institutions and behavior. Without business ethics a company will easily lose its reputation, which means to lose customers. All in all, a company cannot live long if it only pursues profit, but ignores business ethics.